My Sandwich's are Still Better

Credit: http://www.mbaskool.com/business-articles/marketing/6541-seven-sins-of-customer.html
Author: N/A
Date of Publication: 3/21/13


The Little Picture...

Let's start from the back and move in. The picture is set on an all-green background with ghosted-captioning stating, "Don't let your kids suffer from lunchbox envy." Sticking to the little picture, in the foreground there are two young Caucasian males, both carrying sandwiches. However, the male on the left has a larger sandwich than the male on the right. The left male looks satisfied with his meal, whilst the right male looks longingly at the meat and veggie stuffed Ciabatta the male on the left is eating.

The Bigger Picture...

Looking at this from a more analytic perspective, it becomes quite clear that there are two deadly sins clearly evident in this advertisement. The first to mention is so obvious it is stated in the title of the advertisement. Envy. As stated above, the facial expression of the male on the right portrays jealousy at the size, and contents of the sandwich the child on the left is holding. After our analysis of the child on the right, the analysis of the child on the left hand side becomes easier. It becomes apparent that the child is gluttonous, for he does not require such a large amount of food in one sitting. His facial expression, while contorted at his devilish feasting (<Christian allusion), shows pleasure and contentedness at the size of his sandwich, and at the misery of his fellow sandwich consumer upon seeing his mighty Ciabatta role.

Who is it for?

This advertisement is most certainly not for the age of children portrayed in the advertisement, but is more likely aimed at the parent's of children who need packed lunches. It insinuates that the parent is being lazy for not giving their child a more impressive lunch that will make all the other children jealous.
Using the little picture analysis, it is possible to go into even more detail with who the advertisement is aimed at. Both figures in the picture are white males. "Male,"  brings the phrase "mamma's boy" to mind. This means that the advertisement is aiming at the mother's of young white Caucasian males, most likely between the ages of 6 and 9 years old (based upon age of portrayed figures).

Not The Popular Kid...

In Response to Question 6.


A Quick Summary:

Charlotte Bronte carefully portrays Jane Eyre as a girl with a secret. It becomes clear that Jane does everything possible to not stand out as a problem child. Later, it is revealed that she does this because of her troubled past. As an orphan she was adopted and given a new life, but something she lied about was so terrible that she was sent back to the orphanage. Now she must do everything she can to hide her secret. Her plan fails her when she drops her chalk slate while Mr. Brockelhurst, the director of the orphanage, is in the room. Mr. Brockelhurst asks Jane to come to the front of the room. He places her standing, on top a stool. Then promptly announces that she should be marked as a problem child, should be left out of other children's games, and her soul needs to be saved.

Analysis:

With a detailed summary of the chapter it is now possible to closely analyze how Jane's alienation in front of the entire orphanage helps to portray the moral values and assumptions of her society. Morally, the orphanage clearly shows Christian values with portrayals of religious teachings, and Mr. Brockelhurst alluding to the Bible multiple times while talking to the women running the Orphanage. The grown-ups in her society also assume that she will constantly remain a troubled child, and won't change. On the other hand, the other children in the orphanage look up to her while she stands on the stool, "now exposed to general view on a pedestal of infamy. What my sensations were no language can describe; but just as they all rose, stifling my breath and constricting my throat, a girl came up and passed me: in passing, she lifted her eyes. What a strange light inspired them! What an extraordinary sensation that ray sent through me! How the new feeling bore me up! It was as if a martyr, a hero, had passed a slave or victim, and imparted strength in the transit" (Bronte). 

As seen in the excerpt from the passage, the children look up to her as some sort of hero for her silent protests of the social system she has grown up in. They give her strength to stand on her stool with a proud stature. 



Recap:

To recap, the adults in her society look down upon Jane Eyre as a problem child and a liar because of her past. They encourage the other children to do so too, even though they claim to share the Christian values of society. The children on the other hand look up to her for standing up to the onslaught of hateful speech given my Mr. Brockelhurst, the man running the orphanage.



Till the next assignment,

Cheers. Tristan.